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Machine Learning and Artificial Intelligence: What it Means for Marketers

Este recurso ha sido publicado por Salesforce

The white paper explores the transformative impact of machine learning and artificial intelligence on marketing. It highlights how these technologies enable marketers to harness big data for real-time decision-making, advanced personalization, and demand forecasting. By automating complex tasks and micro-targeting consumers with personalized offers, machine learning helps reduce marketing waste and improve ROI. The document also discusses the benefits of reinforcement learning in determining the optimal offer for each customer, thus enhancing both customer experience and brand profitability. Marketers leveraging these tools can achieve more efficient, targeted, and impactful campaigns.

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Categorías relacionadas Analítica, Análisis visual, Análisis de datos, Aprendizaje automático, Inteligencia artificial, IA Generativa, Aprendizaje profundo, Modelos de aprendizaje automático, La IA en la empresa, Análisis basados en IA, Analítica empresarial, Automatización de procesos empresariales (BPA)

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